Five Things to Include in Your Promo Tweets

I am by no means an expert on Twitter.  But as an author with a small publishing house, where we do much of our own promotion through cross-tweeting and other social media, I’ve learned a few things in the last several months that might help others.

Tweets, by their very nature, are supposed to be short and eye-catching.  But they also need to include all of the information you want to convey to the follower.  Since tweets flash fast and are quickly lost, you only have a short amount of time to catch someone’s attention.  So your tweet has to be effective.

So first, be sure you are identified in your tweet.  If you’re asking people to share your tweet (via a mailing list or facebook), your name needs to be in that tweet or the reader won’t know who you are.  So always start out with your twitter name.  In my case, @SusabelleKelmer goes at the front end of any tweet I’m expecting people to share or retweet.

Second, what are you trying to get people to do?  Want them to read your book or your blog?  You need a catchy tag line or a blog title to go with it.  In my case, I am usually tweeting blog posts, so mine would say Why is That Ladder on the Side of the Cliff?” If I am posting about my book, I’m going to be trying to get a tagline that gets people’s attention.  It has to be short.  A few words.  A short sentence.  “…those hips, just made for a man to hold.”

Third, what’s the name of your book?  Make sure that’s in there.  In my case, Fairest of the Faire.

Fourth, don’t forget those has tags!  What are you doing that you want to share?  Are you reading, writing, sleeping, cooking?  Hash tags help people search for things, and hashtags for me help to categorize where I’m going or whose attention I’m trying to grab.  For writers/authors, there’s a great list of writing hashtags you can use.  There’s a great list of hash tags every writer should know at the Aero Gramme Studio website.  I use #amwriting or #amreading quite a bit, but there are plenty of others.  Also, don’t forget to tag your publisher as well.  In my case, #TWRP for The Wild Rose Press.  Your publisher will retweet your tweet if they are tagged, and that gets you a ton more reach.

Fifth and last, where’s that link?  Not every tweet should have a link that leads somewhere else, but if you are trying to sell your book, you need a link for people to go buy it.  Twitter does something great with links, too – it shortens them so you only end up using 20 characters for that link, even if the link is way longer than that.  Every looked at your Amazon link to your books?  That thing is like 4,000 characters long!  Okay, not really, but it’s definitely more than four!

Extra Credit Points:  How about adding a picture?  You can add a picture of your book cover, or some scene that shows what you are talking about in your tweet.  If I am talking about making peach jam, then I’m probably going to add a picture of peach jam on a slice of bread to catch people’s eye.  If I’m posting about my book, I’m going to post my book cover.  Or if I’m posting about something nifty I just bought, I might include a picture of that thing.  Sometimes pictures will catch someone’s eye when the words don’t.  So don’t be afraid to add this element.

So, to conclude…here’s what a tweet from me about my book would look like:

@SusabelleKelmer …Those hips, just made for a man to hold. Fairest of the Faire #amreading #romance #TWRP

And this tweet still has 10 characters left I could add, which means I could add another writer hashtag, and still be within my 140-character limit.

Do you have tips to share as well?  I’d love to hear them!  Leave me a comment!

Fairest of the Faire – available now!

Fairest of the Faire book coverBlurb:

Schoolteacher Connie Meyers is suddenly a young widow, her husband killed in a horrific car accident. Heartbroken to find out he had gambled away everything they had, she moves to her sister-in-law’s Midwest home to rebuild her life. A trip to the local Renaissance Faire with her nieces leads to a summer job as a costumed storyteller.

Avowed bad boy and fair performer Gage Youngblood is infatuated with Connie at first sight. Despite his deliberately commitment-free life, and Connie’s don’t-touch-me attitude, he soon has her in his arms, realizing quickly she is also in his heart.

When she is threatened by her late husband’s bookie, he steps into the role of protector, his fate forever sealed with hers.

Available NOW!

Buy at Wild Rose Press:  (eBook and paperback)

Buy at Amazon (Kindle and paperback)

Buy at Barnes and Noble (Nook)


11 thoughts on “Five Things to Include in Your Promo Tweets

  1. Great pointers, Susabelle. Love those hashtags! Yet, when I’m promoting my book, I sometimes leave my name off and add more words in a tagline. Most of my followers know my books, so they RT. Also, I have columns in Tweetdeck and Hootsuite. It makes it easier for me to locate others and retweet. Psst…I just sent out your tweet, too. 😉

  2. Wonderful tips, Susabelle, thank you! I do have a question – have you thought of “buying” followers? I’ve read articles about it, but can’t bring myself to do it. What do you think?

    • I have heard of this too, but I don’t know that it would be a good return on my investment. As it is I’ve put out about $300 in promotional stuff, and sold enough books to make $32 in royalties. I’m not willing to spend any more money at this point!

    • Raymona, no matter how long the address is, Twitter only uses 20 to post it. So you can have a really long link, but only use up 20 of your 140 characters.

      • Great post Susabelle! Raymona, if you go to your book’s Amazon page, look on the right side and there is a button called Share. Click on that and it will give a shortened link. Twitter still shortens it more. 🙂

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